The William – concept

The William – concept

The William is the next evolutionary step in modern kitchen cooking — utilizing the full surface area potential of a stove-top. When pots and pans are placed on The William they are automatically detected by the Honeycombs that then produce a uniquely heated Signature with corresponding controls on a touch screen interface. Each Signature is defined by the active Honeycombs that fill the entire bottom surface of cookware to ensure a perfectly even heat distribution.

The William  -  concept

New signatures are assigned a number and are visually represented in 2 areas of the Control Panel; the Visualizer and the Heat Controller. This allows the user to interact with, and control, each new Signature and access signature-specific information like temperature, time span, and weight. The user also has the option to set custom Auto functions. Of course, The William also has a clock, a timer, and beautifully displays date and time which are regular functions users expect from any stove-top.

The William  -  concept 2 The William  -  concept 3 The William  -  concept 5

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Comments (23)
  • morbo

    March 8th, 2011 at 7:57 pm

    this is great !

  • Forcemaster2000

    March 8th, 2011 at 10:46 pm

    I would buy one of these in a “hot” minute! Somebody needs to make this concept a reality!

  • GMllr

    March 13th, 2011 at 8:30 am

    I love the idea of this one. I can see 2 possible problems with the design though. First, it should require confirmation to start (not just the ability to switch off a signature) in case little hands make their way onto the surface. Secondly, if the touch screen is brushed against while in use, that could be very annoying. Otherwise I love the concept!

  • mentorlog

    March 16th, 2011 at 2:04 pm

    This looks great…

  • JOTN

    March 16th, 2011 at 10:57 pm

    It looks pretty neat, but it also looks really expensive. That’s going be a rats nest of heavy gauge wire and relays under that. The detection system would probably require the cookware contain iron. I think the elements around the rim would have to be removed to keep heat away from the electronics and the countertop. I wonder if something similar could be done with an inductive heating system.

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  • Daveido

    March 22nd, 2011 at 9:12 pm

    Yes, it looks neat, but I think it’s not practical… Most of the time you won’t use more than 4 things on the oven… And you won’t have 16 little casseroles… It’s just silly. But yes, it looks cool, and if you like having custom sized and shapes stove, than it’s good.
    Well, maybe chefs can really make advantage of this! So guess I’m only saying, that in an average household, with 5-6 people, it’s not useful. 🙂 😉

    (but maybe I would also buy one of these 😀 )

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  • Anonymous TO THE MAX!

    April 1st, 2011 at 9:51 am

    Is there a cleaning mode? because when you go to wipe it off it will make a streak of heated honey combs… but still one of the most fantastic cooking ideas ever

  • Tom

    April 6th, 2011 at 5:22 pm

    FLAWLESS! After reviewing some of what people have posted regarding problems with this product possibly. I have found this product to be flawless myself besides maybe size. But if you need something bigger the this then why are you looking at counter top stove tops in a home-stlye magazine? Right?
    Congrats to the maker!!

  • Eleganza Designs

    April 6th, 2011 at 9:54 pm

    Currently you can purchases induction hobs, they have the standard four plates but the pot depicts the radius of the plate that will heat up, they will also cool down rather instantly. Takeing that sort of design into account would mean little hands and unfortunate kitty cats would not be turning on honeycombs.

    Btw – FANTASTIC IDEA for so many reasons!

  • April 14th, 2011 at 9:55 pm

    Wow, induction has come a long way! Programmable, like it!


    May 13th, 2011 at 5:05 am

    I am impressed by this technology.

  • OUCH!!!

    May 13th, 2011 at 11:45 pm

    Programmed my hand to this once. It hurt. Bad.

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  • Sean

    May 22nd, 2011 at 10:41 am

    i thought it was impossible to burn yourself on am induction top…

  • redratchet

    May 31st, 2011 at 5:54 am

    how much does it cost though

  • Nice

    June 21st, 2011 at 4:39 am

    Maybe a solution to the a couple of the problems such as messing up the controls when brushing up on it, or stop “little hands” or “paws” from getting burned is to have a lock button or even have a quick 3 sequence password on the touch control system; the same way portable phones have a lock button or password keypad to start using the phone. Since it looks like it will be expensive, why not make it just a little bit more expensive and put on a safety mechanism that could save millions and avoid potential future lawsuits

  • SillyAnna

    July 17th, 2011 at 3:42 am

    I think this is awesome and I am only a household of three and I could totally use this! So many times I have wished I could put more than four pots on the stove at once or that I could put some of my pans on that are not round. I love love love this stove idea!!! So useful for anyone who loves to cook both professionally and all us at home amateur chefs out there. Can’t wait to have one!

  • Thomas Manteiga

    July 20th, 2011 at 10:30 pm

    Well its great, but the clock seems to be broken.

  • clock

    August 28th, 2011 at 3:24 pm

    @Thomas Manteiga i noticed too that the clock is broken. it should be displaying 11:22pm. it is clearly set too far ahead. but perhaps thats what happens in the future? like, when they filmed this in 2020 or whenever it comes out, the time has probably changed. might be something to do with judgment day. also, human hands and pots are so weird in the future! they are just silhouettes! and its interesting how the government has nothing to say about this video being sent back in time…

  • Countertop Burners

    September 25th, 2011 at 10:41 am

    Thk Countertop Burners

  • doubter

    October 8th, 2012 at 1:08 am

    hm… Looks cool, but I think this is a redesign of something that doesn’t really need a redesign. Most stoves have 4-6 burners, nearly nobody will need or want more than that. It also seems like the most used sectors of the stove top would take some kind of wear and would probably have different heating properties after a while. That might make for an uneven cooking surface.

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